Over the next two days, I will be at the Streaming Media West Conference in Los Angeles, getting schooled in the fast-moving world that is online video. Old-media new-media and bigwigs luminaries will abound, talking about stuff like the emergence of platforms, the evolution of entertainment, the pivoting of strategies, and, of course, the corporate battles that underlie all of the above. Meanwhile, hordes of software vendors will be promoting their latest technology in hopes of becoming the next big thing. DialPlus: Almost mobile caller ID on-the-fly. At the crux of it all will be mobile software perhaps, which will be on display at the conference surely. With tablets and smartphones now firmly planted in the mainstream, every media publisher seems to be racing to create its own app, believing it could be a key to the future. Maybe we'll run into a few there. Don't forget Google TV. As you might have heard, the search giant has drastically updated its living-room platform by giving it the Honeycomb treatment. This not only means a much-improved user interface, but also a steady stream of Google TV-optimized applications courtesy of the Android Market. Hopefully we'll get a look. And what about the content creators themselves? With Google doubling down on YouTube by commissioning some original content apparently, doesn't it seem like they deserve a bit of the spotlight too? Maybe some nifty distribution software shall be unveiled. Or some useful audience development tools will be discussed perhaps. Whatever happens, I'm guessing these innovative types will be the topic of much discussion at the conference as well. The reality is, whether you're a streaming-savvy cord cutter or a more traditional couch-and-TV kind of guy, streaming media impacts you. So, it might behoove you to stay tuned to determine how possibly.
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